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B.Com. (Marketing Management)

Medium: English & Tamil

Eligibility: A pass in Pre-University / Higher
Secondary/ Second Year Foundation/Two
Year Diploma in Teacher Education/ Three year Diploma or an equivalent examination.

FIRST YEAR

02 Elements of Insurance
Prose and Usage
Management Principles
Financial Accounting

SECOND YEAR

English Composition and Business Correspondence
Fundamentals of Marketing Management
Business Statistics
Advanced Financial Accounting

THIRD YEAR

International Marketing
Personal Selling and Salesmanship
Industrial and Services Marketing
Distribution Management
Advertising and Sales Promotion
Basics of Marketing Research